AI Insights · Timothy · July 2025
Top 5 Free-to-Play Games Performance in New Zealand Q2 2025
Explore the performance trends of the top 5 free-to-play games in New Zealand for Q2 2025, with insights on downloads, revenue, and active users.
In the second quarter of 2025, the performance of the top free-to-play games on a unified platform in New Zealand showcased intriguing trends. This data, provided by Sensor Tower, offers valuable insights into the gaming landscape.
Block Blast！ from Hungry Studio maintained a steady pattern in weekly downloads, peaking at approximately 10.4K in late June. Meanwhile, its weekly active users showed a slight decline from 210.6K to 191.7K over the quarter.
Roblox saw a significant increase in weekly revenue, starting at $26.7K and reaching $81.9K by the end of June. Weekly downloads followed a positive trajectory, climbing to 9K, while weekly active users grew impressively from 159.8K to 242.1K.
Royal Kingdom from Dream Games experienced a remarkable rise in weekly revenue, growing from $1.3K to $20.4K. Downloads surged mid-quarter, hitting 10.7K, with weekly active users increasing from 1.2K to 25.3K.
Kingshot by Century Games Pte. Ltd. showed a consistent rise in revenue, peaking at $32.4K. Its downloads saw an uptick, reaching 7.2K, while active users demonstrated growth, moving from 2.2K to 10.4K throughout the quarter.
Vita Mahjong from Vita Studio displayed a modest increase in revenue, with figures reaching $127 by the end of June. Downloads remained stable, with a peak at around 5K, and weekly active users increased from 21.9K to 26.4K.
These insights highlight the dynamic nature of the gaming market in New Zealand, with each game showcasing unique trends in user engagement and revenue generation. For more detailed analytics, visit Sensor Tower's platform.
